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Competitive Intelligence

Competitive Positioning Agent

ai

Produces a cited one-page competitive summary comparing a competitor's pricing, positioning, product strategy, and sales motion against our strengths, synthesizing web research, internal battlecards, and product data with conflict flags.

Competitive / Product MarketingAccount ExecutiveSolutions Engineer
One page
Cited competitive summary per competitor
4
Dimensions compared: pricing, positioning, product, motion
Conflict-flagged
Source disagreements surfaced, not hidden
One competitor, end to end

A rival named. One page ready.

See the positioning agent take Vanta Systems from a team request to a cited one-page competitive summary.

Case CI-0417

Competitive one-pager · Vanta Systems

  • AI
  • One cited page
  1. Intake
  2. Organize
  3. Evaluate
  4. Deliver

01 · Intake

Request received

Team asked for a current one-pager on Vanta Systems

New case

Packet open
Requester
Account Executive · Needs a current view
Competitor
Vanta Systems
Request
Cited one-page competitive summary · Pricing, positioning, product, motion
Case packet · sources inComplete

Incoming

  • Web Research & NewsCurrent pricing, positioning and product signalsReceived
  • Battlecard RecordsInternal battlecards on Vanta SystemsReceived
  • Product & Pricing DataOur product strengths and pricingReceived

02 · Organize

Sources synthesized

Web research merged with battlecards and product data

Pulled together

Synthesis built
  • Web research gatheredPricing, positioning, product and sales motion signals
  • Battlecards pulledInternal battlecard records on Vanta Systems
  • Product data matchedOur strengths mapped to each of the 4 dimensions

Matched record

Competitor
Vanta Systems
Dimensions
Pricing, positioning, product, motion
Their motion
Product-led self-serve
Our motion
Implementation and outcome ownership

03 · Evaluate

Conflicts flagged

List vs. street price gap labeled, not averaged

Checks applied

Claims cited
  • Pricing sources disagreeList price on their site, street price on review sitesWeb research
  • Feature parity checkedClose on features, so not the lead contrastProduct data
  • Integration gap confirmedSupports the sales motion contrastLoss data
Deciding finding

List vs. street price gap

Both prices are shown and cited, not averaged. The gap suggests they discount.

Claim support

List price
Their site · cited
Effective price
Review sites · single-source
Label
Verify in deal

04 · Deliver

One-pager delivered

Leads with sales motion, each differentiator sourced

Summary ready

Lead with the sales motion

Feature parity is close, so the page contrasts their self-serve motion with our implementation and outcome ownership.

Dimensions compared
4
External claims
Cited
Conflicts
Flagged, not hidden

Lead contrast

Sales motion

Backed by loss data

Trust labels

Applied

Well-supported or single-source

Audit trail

  1. Web research gathered10:12
  2. Battlecards synthesized10:13
  3. Price conflict flaggedList vs. street10:14
  4. One-pager deliveredSaved to Google Drive10:15

One cited page per competitor

Illustrative case · sample data

Use Case 1

Competitive One-Pager

Trigger: Team needs a current view of a competitor

1.Research the competitor's pricing, positioning, product, and motion
2.Synthesize with internal battlecards and product data
3.Compare each dimension against our strengths
4.Cite every external claim
5.Flag conflicts between sources
6.Label well-supported vs. single-source claims
✓

A trustworthy, cited competitive summary that holds up in front of a buyer.

Use Case 2

Pricing-Conflict Handling

Trigger: Sources disagree on competitor pricing

1.Show list price and effective price separately
2.Cite each source
3.Flag the discrepancy rather than averaging
4.Interpret the gap as discounting intelligence
5.Advise how it changes objection handling
✓

Pricing ambiguity becomes useful intelligence instead of a fabricated number.

Integrations

Web Research & News
Battlecard Records
Product & Pricing Data
Competitor Intelligence Sources
Document Storage (Google Drive)

Industries

all

Built in Actava.ai

See it in action

A conversation that moves the work forward.

An agent at work

Illustrative example

Give me a competitive one-pager on Vanta Systems.

Competitive Positioning Agent

I'm pulling current pricing, positioning and product signals from the web and pairing them with our battlecards and product data. Every external claim gets a citation, and conflicts are flagged, not resolved silently.

Inputs for the one-pager

  • Web research

    Current pricing, positioning and product signals

  • Internal battlecards

    Our existing competitive guidance

  • Product data

    Our strengths for the side-by-side

Trust markers for your deck

  • Conflicts between sources are flagged, not resolved silently
  • Claims are noted as well-supported or single-source

Example complete

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Sample scenarios. Actions and outputs are illustrative.