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May 15, 2026Blog

Meet our Advisor: David Bjork

David Bjork is a highly accomplished veteran healthcare executive and entrepreneur, bringing a wealth of experience to the healthcare technology and services sector. He is the CEO and Managing Partner of CWH Advisors, a respected management consulting firm that he established in 2014. Bjork's deep industry knowledge and strategic acumen have made him a sought-after advisor for organizations looking to scale, optimize operations, and achieve market leadership. His career is marked by successfully guiding businesses through periods of transformative growth and market change.

Meet our Advisor: David Bjork

“Healthcare is at an inflection point — where demand is accelerating, resources are constrained, and traditional models no longer scale. The organizations that lead will be those that rethink how care is delivered, leverage technology with purpose, and execute with discipline. Our role is to help them do exactly that — turn strategy into outcomes that matter.”

Today, we are talking to David about the influence AI is having in the market segments CWH Advisors focuses on - those organizations actively serving patient care in the home.

What is CWH Advisors’ market focus, more specifically?

CWH Advisors focuses on supporting providers who deliver care outside of traditional clinical settings, particularly for Medicare populations and individuals with chronic conditions. This focus reflects several structural shifts in healthcare: rapid growth in Medicare, rising chronic disease burden, a constrained and increasingly specialized provider workforce, and the need to redesign care models. We prioritize solutions that extend care beyond episodic visits, expand virtual care capabilities, and enable high-quality home-based care delivery.

This orientation naturally positions us across a broad and evolving set of out-of-hospital care segments, including areas such as HME/DME, connected patient models enabled by data and remote monitoring, virtual specialty care, alternate site infusion, hospice and palliative care, home health, and other models that extend care into the home and community.

In these markets, what are your observations related to the deployment of AI technologies?

Across these markets, we are seeing a rapid influx of point solutions embedding AI to address specific operational pain points and drive incremental efficiency. While these tools are gaining traction, they are often narrow in scope and fragmented across workflows. This proliferation of niche applications often creates "point solution fatigue," where organizations must manage dozens of disconnected tools that fail to communicate, leading to data silos and "architectural debt". Furthermore, these disparate systems can impose a "toggle tax" on clinicians and staff, who are forced to navigate multiple disjointed interfaces, thereby inadvertently increasing administrative burnout.

Our perspective is that many of these point solutions will ultimately be displaced or consolidated by more comprehensive, agentic AI platforms capable of orchestrating end-to-end business functions, delivering greater scalability, integration, and sustained value. Organizations are increasingly seeking a "strategic defense" against fragmentation by shifting toward centralized, AI-native infrastructures that offer fluid data flow and "multi-scope memory". By moving from buying isolated bots to building a unified, self-learning ecosystem, healthcare entities can create a proprietary competitive moat and achieve a significantly higher long-term ROI.

How is CWH Advisors leveraging AI capabilities to enhance the work you are doing for your clients?

CWH Advisors operates as an AI-forward firm, embedding advanced capabilities into the core of how we deliver for clients. We have selected the actAVA.ai platform to support critical functions across our business, including identifying and recruiting deeply experienced industry operators, onboarding and scaling our team efficiently, conducting rigorous market research, and producing high-quality, execution-ready client deliverables.

This approach amplifies our core differentiators — combining experienced healthcare operators with practical, actionable insights — by enabling greater speed, depth, and consistency in our work. As a result, we are able to deliver more impactful outcomes for our clients while continuing to build recognition as a trusted partner for complex, high-stakes healthcare challenges.

More About our Advisor

Under his leadership, CWH Advisors focuses on supporting growth strategies for companies operating in the complex, rapidly evolving healthcare technology and services landscape.  David’s extensive career includes co-founding Telcare (acquired by Philips) and Perfect Health (merged with ConcertoCare), as well as senior leadership roles at Liberty Medical and ActiveHealth Management. Outside his primary executive work, he serves on boards for organizations such as Lenny Learning and is recognized for his focus on practical, operator-led execution in the healthcare sector. Based in Concord, Massachusetts, he is also the Founder and Chairman of the Healthcare Summit at Jackson Hole, an annual invitation-only retreat for senior industry leaders.