Use Case 1
Newsworthiness Gate
Trigger: A press release or announcement is drafted
1.Score the announcement against the seven news values
2.Determine an objective go/no-go
3.Identify the two to four strongest angles
4.Recommend the outlet tier the story can support
5.Explain which values fall short
6.Protect reporter relationships from weak pitches
✓
PR teams pitch only stories that can land, with the strongest angle chosen objectively.
Use Case 2
Ambition-vs-Evidence Check
Trigger: A team wants bigger coverage than the story supports
1.Present the objective news-value score
2.Decline to inflate weak newsworthiness
3.Show which values fall short
4.Recommend the outlet tier the story fits
5.Reserve bigger outreach for stronger news
✓
Media credibility is spent on stories that earn it, not on wishful pitches.
Integrations
Web Research & News
Knowledge Base
Document Storage (Google Drive)
Brand & Messaging Standards
Report Generation (Markdown, HTML)
Industries
all
See It In Action
A sample conversation with this agent
Is this product announcement worth pitching to reporters?
Scoring it against the seven news values—timeliness, impact, prominence, proximity, conflict, novelty, human interest. This one scores well on impact and novelty but weakly on timeliness and prominence. My read is a qualified go: it's pitchable to trade press on the novelty angle, but not to national outlets—there isn't enough there. I'd rather tell you that now than have you burn a reporter relationship on a weak pitch.
Marketing really wants this to be a big national story.
I understand the wish, but the score doesn't support national outreach, and I won't inflate it to match the ambition. Pitching a thin story to national reporters spends credibility you'll want later for a genuinely big announcement. The honest path: lead with the strongest angle to trade press now, and hold national outreach for news that clears the bar. I can show exactly which news values fall short so the gap is concrete.
What's the single strongest angle here?
The novelty angle—this is the first time the capability has been applied to this specific problem in the market, and that 'first' is the most reporter-friendly hook. It beats the impact angle because impact needs proof points you don't have yet. I've drafted the angle as a one-line pitch premise. The other two viable angles are weaker and I'd hold them as fallbacks rather than lead with them.