Is this product announcement worth pitching to reporters?
News Value & Story Angle Agent
This announcement is a qualified go. It is pitchable to trade press on novelty, but there isn't enough there for national outlets.
Example complete
One announcement, end to end
Release drafted. Verdict ready.
See the news value agent take a product release from first draft to a go/no-go with its strongest angle.
Release NV-0412
Product announcement · Newsworthiness gate
- AI
- 7 values
- Intake
- Organize
- Evaluate
- Deliver
01 · Intake
Release received
A drafted product announcement arrives for a gate check
New case
Packet open- Requested by
- PR / Communications
- Announcement
- Product announcement · First draft
- Request
- Worth pitching to reporters? · Go/no-go before any outreach
Case packet · 3 sourcesComplete
Incoming
- Draft releaseShared from Google DriveReceived
- News researchMarket and coverage scanReceived
- Messaging standardsBrand and messaging rulesReceived
02 · Organize
Claim and context gathered
Draft, news research and messaging rules pulled together
Pulled together
Context ready- Release draft parsedCore claim: a first for this problem in the market
- Market coverage checkedPrior uses of the capability on this problem searched
- Messaging rules loadedClaim checked against brand and messaging standards
Matched record
- Announcement
- Product announcement
- Core claim
- First in market for this problem
- Proof points
- Not yet available
- Outlet tier
- Open
03 · Evaluate
News values scored
Strong on impact and novelty, weak on timeliness
Checks applied
7 values scored- Impact and noveltyBoth score well; a first application in the marketNews research
- Timeliness and prominenceBoth score weakly, too thin for national outletsNews research
- Proof points for impactNot yet available, so impact cannot lead the pitchRelease draft
Deciding finding
Novelty is the hook
This is the first time the capability is applied to this problem in the market, the most reporter-friendly hook.
Value scores
- Impact
- Scores well
- Novelty
- Scores well
- Timeliness
- Scores weakly
- Prominence
- Scores weakly
04 · Deliver
Qualified go delivered
Trade press on the novelty angle, national held
Qualified go
Qualified go: trade press only
Impact and novelty score well but timeliness and prominence are weak, so the story supports trade press, not national.
- Lead angle
- Novelty, one-line premise
- Outlet tier
- Trade press
- National outreach
- Held for stronger news
Lead angle
Novelty
Two fallbacks held
Outlet tier
Trade press
National held
Audit trail
- Release draft received10:02
- Scored on 7 news values10:03
- Angles rankedNovelty leads10:04
- Go/no-go report deliveredQualified go10:05
Scored against 7 classic news values
Illustrative case · sample data
Use Case 1
Newsworthiness Gate
Trigger: A press release or announcement is drafted
1.Score the announcement against the seven news values
2.Determine an objective go/no-go
3.Identify the two to four strongest angles
4.Recommend the outlet tier the story can support
5.Explain which values fall short
6.Protect reporter relationships from weak pitches
✓
PR teams pitch only stories that can land, with the strongest angle chosen objectively.
Use Case 2
Ambition-vs-Evidence Check
Trigger: A team wants bigger coverage than the story supports
1.Present the objective news-value score
2.Decline to inflate weak newsworthiness
3.Show which values fall short
4.Recommend the outlet tier the story fits
5.Reserve bigger outreach for stronger news
✓
Media credibility is spent on stories that earn it, not on wishful pitches.
Integrations
Web Research & News
Knowledge Base
Document Storage (Google Drive)
Brand & Messaging Standards
Report Generation (Markdown, HTML)
Industries
all
An agent at work
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Sample scenarios. Actions and outputs are illustrative.