Build a media list for this announcement.
Media List Builder
I research reporters and outlets on this beat from the release and your company context, then rank them by fit and sort them into tiers.
Example complete
One announcement, end to end
Release is in. Ranked list out.
See the Media List Builder take one press release from announcement to a ranked, tiered media list.
Case ML-0417
Press release · Media list build
- AI
- 30 min to a list
- Intake
- Research
- Rank
- Deliver
01 · Intake
Release received
Press release and company context opened a new case
New case
Packet open- Requester
- PR team · PR / Communications
- Input
- Press release · Announcement to pitch
- Context
- Company context · From the Knowledge Base
- Request
- Ranked, tiered list for outreach
Case packet · 2 sourcesComplete
Incoming
- Press releaseThe announcement that needs reportersReceived
- Company contextAudience and positioning, Knowledge BaseReceived
02 · Research
Beat researched
Reporters and outlets on the beat pulled together
Pulled together
Beat mapped- Beat reporters foundCision and Muck Rack searched for this beat
- Recent coverage gatheredWeb Research & News for adjacent stories
- Current roles checkedLinkedIn used to confirm who is still at each outlet
Matched record
- Reporter
- Trade reporter
- Beat
- This exact problem space
- Recent coverage
- Two related pieces last quarter
- Audience
- Reaches your buyer audience
03 · Rank
Reporters tiered
Fit ranked on beat, recency and audience
Checks applied
Tiers set- Beat matchCovers this exact problem spaceMedia database
- RecencyTwo related pieces in the last quarterNews search
- AudienceReaches the buyer audience directlyCompany context
Deciding finding
Triple match, tier 1
Beat, recency and audience all line up, not just a topical keyword hit.
Tiers
- Tier 1
- Best-fit targets
- Tier 3
- Broader reach
- Unconfirmed roles
- Verify, possible role change
04 · Deliver
List ready to export
Ranked, tiered list with an angle per reporter
List built
Tiered list, angle per reporter
The top target matches on beat, recency and audience, and the angle ties the news to their recent coverage.
- Top target
- Trade reporter, tier 1
- Angle
- Tied to recent coverage
- Stale contacts
- Flagged, not shown as live
Export
Markdown
Ready for outreach
Next step
Outreach
Run by the PR team
Audit trail
- Press release received10:02
- Beat reporters researchedCision, Muck Rack10:09
- Reporters ranked and tiered10:21
- List exportedMarkdown10:31
30 min to a ranked list vs. a day of research
Illustrative case · sample data
Use Case 1
Media List Build
Trigger: An announcement needs a targeted reporter list
1.Research reporters and outlets on the relevant beat
2.Rank and tier by fit, recency, and audience
3.Attach contacts and coverage notes
4.Recommend an angle per reporter
5.Flag stale or unverifiable contacts
6.Export the list for outreach
✓
PR teams get a ranked, angle-matched media list in minutes instead of a day of research.
Use Case 2
Contact Freshness Check
Trigger: A reporter contact may be out of date
1.Attempt to confirm the contact is current
2.Flag unverifiable contacts explicitly
3.Avoid presenting stale contacts as live
4.Surface who now owns the beat where possible
5.Keep the list trustworthy for outreach
✓
Outreach targets real, current reporters rather than stale roster entries.
Integrations
Web Research & News
Media Database (Cision, Muck Rack)
LinkedIn
Document Generation (Markdown)
Knowledge Base
Industries
all
An agent at work
1 / 3
Sample scenarios. Actions and outputs are illustrative.