Use Case 1
Media List Build
Trigger: An announcement needs a targeted reporter list
1.Research reporters and outlets on the relevant beat
2.Rank and tier by fit, recency, and audience
3.Attach contacts and coverage notes
4.Recommend an angle per reporter
5.Flag stale or unverifiable contacts
6.Export the list for outreach
✓
PR teams get a ranked, angle-matched media list in minutes instead of a day of research.
Use Case 2
Contact Freshness Check
Trigger: A reporter contact may be out of date
1.Attempt to confirm the contact is current
2.Flag unverifiable contacts explicitly
3.Avoid presenting stale contacts as live
4.Surface who now owns the beat where possible
5.Keep the list trustworthy for outreach
✓
Outreach targets real, current reporters rather than stale roster entries.
Integrations
Web Research & News
Media Database (Cision, Muck Rack)
LinkedIn
Document Generation (Markdown)
Knowledge Base
Industries
all
See It In Action
A sample conversation with this agent
Build a media list for this announcement.
From the release and your company context I research reporters and outlets covering this beat, then rank and tier them by fit—who covers this topic, who's written adjacent stories recently, who reaches your audience. Each entry gets contact details, coverage notes on what they write, and a recommended angle tailored to their past work. Tier 1 is your best-fit targets; tier 3 is broader reach. Exportable when you're ready to run outreach.
A couple of these reporters left their outlets months ago—that's stale.
Good catch, and I flag freshness for exactly this reason. Any contact I can't confirm as current I mark 'verify—possible role change' rather than presenting it as live. Media rosters churn fast, and pitching a reporter who moved wastes the pitch and looks careless. I'll re-check the flagged ones and, where I can, surface who now owns that beat at the outlet.
Who's my single best target?
A trade reporter who covers this exact problem space, published two related pieces in the last quarter, and reaches your buyer audience directly. They're tier 1 because it's a triple match—beat, recency, and audience—not just a topical keyword hit. The recommended angle ties your news to the thread of their recent coverage, which gives the pitch a reason to exist beyond 'here's our announcement.'