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PR & Communications

Personalized Pitch Agent

ai

Takes a selected reporter, angle, and press release and writes a personalized one-paragraph pitch that references the reporter's recent work, surfacing every draft for human review before any send.

PR / CommunicationsMarketing / Content
≤1 paragraph
Personalized pitch referencing recent work
Review-gated
Every pitch surfaced for a human before send
Relevance-first
Opens on the reporter's coverage, not the news
One pitch, end to end

Reporter is set. Pitch is ready.

See the pitch agent take one reporter from a chosen angle to a one-paragraph pitch ready for review.

Pitch PR-1147

Selected reporter · Chosen angle · Press release

  • AI
  • ≤1 paragraph
  1. Intake
  2. Organize
  3. Evaluate
  4. Deliver

01 · Intake

Reporter selected

A reporter and angle were chosen for outreach

New case

Packet open
Reporter
Selected beat reporter · From Cision or Muck Rack
Angle
Chosen outreach angle
Request
Personalized one-paragraph pitch · For the press release
Case packet · 3 sourcesComplete

Incoming

  • Media databaseReporter profile from Cision or Muck RackReceived
  • Outreach angleAngle selected for this reporterReceived
  • Press releaseThe announcement to pitchReceived

02 · Organize

Recent work pulled

Web research surfaced the reporter's recent coverage

Pulled together

Context gathered
  • Recent work pulledRecent articles from Web Research & News and LinkedIn
  • Coverage thread foundOne specific recent piece that fits the chosen angle
  • Release points readThe news that connects to that thread

Matched record

Reporter
Selected beat reporter
Recent piece
Specific recent article
Coverage thread
Matches the chosen angle
Profile source
Media database

03 · Evaluate

Draft checked

Opening, connection and length checked against standards

Checks applied

Relevance-first
  • Opens on their recent pieceNames their actual article, not a generic complimentRecent article
  • News tied to their threadLeads with why the release fits what they coverPress release
  • One paragraph, small askBuzzwords and throat-clearing cut, ask kept specificMessaging standards
Deciding finding

Opens on their coverage

The pitch leads with the reporter's recent article, so it reads as written for them, because it was.

Draft shape

Length
≤1 paragraph
Opening
Relevance-first

04 · Deliver

Draft held for review

A human approves the pitch before anything sends

Draft ready

One paragraph, ready to approve

It opens on the reporter's recent piece, ties the news to that thread and ends on a small, specific ask.

Length
≤1 paragraph
Send
Review-gated

Cited evidence

Recent article

Web Research & News

Human step

PR / Communications

Approve or tweak

Audit trail

  1. Reporter profile pulledMedia database10:02
  2. Recent work pulled10:03
  3. Pitch drafted≤1 paragraph10:04
  4. Human review before sendPending10:04

Personalized pitch referencing recent work, ≤1 paragraph

Illustrative case · sample data

Use Case 1

Personalized Reporter Pitch

Trigger: A reporter and angle are selected for outreach

1.Pull the reporter's recent work
2.Open the pitch on a specific recent piece
3.Connect the news to that coverage thread
4.Keep it to one tight paragraph with a small ask
5.Cut buzzwords and filler
6.Surface the draft for human review before any send
✓

Reporters get a genuinely personalized pitch, and a human approves every send.

Use Case 2

Deadline Batch Review

Trigger: Multiple pitches are needed quickly

1.Draft each reporter's pitch with its own personalization
2.Present the batch for a single approval pass
3.Preserve the human review gate
4.Send only what the human approves
5.Keep each pitch reporter-specific
✓

Speed is preserved without ever auto-sending to journalists.

Integrations

Web Research & News
Media Database (Cision, Muck Rack)
Email (Gmail, Outlook)
LinkedIn
Brand & Messaging Standards

Industries

all

Built in Actava.ai

See it in action

A conversation that moves the work forward.

An agent at work

Illustrative example

Write a pitch to this reporter for our announcement.

Personalized Pitch Agent

I'm drafting one short paragraph that opens on a specific recent piece by the reporter, ties our news to that thread, and ends with a small ask. It comes to you for review before anything sends.

Inputs used

  • Selected reporter

    The journalist the pitch is written for

  • Chosen angle

    Frames how the news connects to their coverage

  • Press release

    Source for the announcement details

  • Recent work

    A specific recent piece to open with

Pitch held for your review

The draft is surfaced for review. I don't send to journalists on my own.

Example complete

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Sample scenarios. Actions and outputs are illustrative.