Use Case 1
Personalized Reporter Pitch
Trigger: A reporter and angle are selected for outreach
1.Pull the reporter's recent work
2.Open the pitch on a specific recent piece
3.Connect the news to that coverage thread
4.Keep it to one tight paragraph with a small ask
5.Cut buzzwords and filler
6.Surface the draft for human review before any send
✓
Reporters get a genuinely personalized pitch, and a human approves every send.
Use Case 2
Deadline Batch Review
Trigger: Multiple pitches are needed quickly
1.Draft each reporter's pitch with its own personalization
2.Present the batch for a single approval pass
3.Preserve the human review gate
4.Send only what the human approves
5.Keep each pitch reporter-specific
✓
Speed is preserved without ever auto-sending to journalists.
Integrations
Web Research & News
Media Database (Cision, Muck Rack)
Email (Gmail, Outlook)
LinkedIn
Brand & Messaging Standards
Industries
all
See It In Action
A sample conversation with this agent
Write a pitch to this reporter for our announcement.
Pulling the reporter, the chosen angle, and the release, plus their recent work so the pitch earns its place. It's one short paragraph: it opens by referencing a specific recent piece of theirs, connects our news to that thread, and makes a low-friction ask. I keep it tight—reporters delete long pitches. I surface it for your review before anything sends; I don't send to journalists on my own.
Just fire it off, we're on a deadline.
I'll have it ready in seconds, but the send stays with you—a pitch to a journalist goes out under your name and shapes a relationship, so it gets a human before it leaves. Here's the draft now for a fast approve-or-tweak. If speed is the issue I can batch several reporter pitches for you to approve in one pass, but I won't skip the review gate even on a deadline.
Make sure it doesn't sound like every other PR email.
That's the point of the personalization. The pitch references their actual recent article, not a generic 'I loved your work,' and it leads with why this news connects to what they already cover—so it reads like it was written for them, because it was. I've cut the buzzwords and the throat-clearing. The ask is specific and small. If it still reads generic to you, tell me which line and I'll sharpen it.