Deal Execution & Closing

Deal Scoring Agent

ai

Scores every active deal weekly through three independent lenses—analytical evidence, creative upside, and skeptical gaps—then writes a composite score and a skeptical flag back to the CRM for the rep and manager.

Sales ManagerSales / Revenue OperationsSales Leadership
3-lens
Analytical, creative, and skeptical score per deal
Weekly
Full active-pipeline rescore in the background
Composite
Single score plus a skeptical flag written to CRM
One deal, end to end

Scoring run in. Deal flag ready.

See the deal scoring agent take one late-stage deal from the weekly run to a score and flag in the CRM.

Deal DS-0417

Late-stage opportunity · Weekly rescore

  • AI
  • 3-lens score
  1. Intake
  2. Organize
  3. Evaluate
  4. Deliver

01 · Intake

Deal pulled for scoring

The scheduled weekly run picked up the active opportunity

New case

Run started
Deal
Late-stage opportunity · Active
Owner
Account executive · Rep confident it closes
Request
Three-lens score and flag · Scheduled background run
Case packet · 3 sourcesComplete

Incoming

  • Weekly scheduleBackground scoring run startedReceived
  • Salesforce opportunityStage, owner and close dateReceived
  • Activity dataThreads and logged activity on the dealReceived

02 · Organize

Deal context assembled

Stage, activity, champion and budget signals gathered

Pulled together

Context ready
  • Stage and close dateDeal sits in a late stage in the CRM
  • Activity threadsEmail and meeting threads tied to the deal
  • Champion and budget signalsBuyer roles and pricing activity on record

Matched record

Opportunity
Late-stage deal
CRM
Salesforce
Rep view
Confident it closes
Scoring
Weekly background run

03 · Evaluate

Three lenses scored

Analytical, creative and skeptical scored independently

Checks applied

Lenses scored
  • Analytical lensEvidence and logic: stage, activity, champion, budgetOpportunity data
  • Creative lensNon-obvious upside the rep may be underplayingActivity data
  • Skeptical lensHunts for gaps: buyer coverage and pricing activityActivity data
Deciding finding

Strong conviction, thin evidence

The deal is in a late stage, but no economic buyer is on any thread and no pricing discussion is logged.

Skeptical gaps

Economic buyer
Not on any thread
Pricing discussion
Not logged

04 · Deliver

Score and flag written

Composite and skeptical flag sent to the deal-scores table

Flag raised

Composite written, flag raised

Late stage, but no economic buyer or pricing logged. The flag asks a question; it does not override the rep.

Composite score
Written to CRM
Skeptical flag
Raised
Gap surfaced
No economic buyer

Written to

Deal-scores table

Salesforce

Next step

Manager and rep

Talk through the gap

Audit trail

  1. Deal pulled from CRMWeekly run02:00
  2. Three lenses scored02:01
  3. Composite combinedSkeptical flag raised02:01
  4. Written to deal-scores tableVisible to rep and manager02:02

Full active pipeline rescored weekly

Illustrative case · sample data

Use Case 1

Weekly Three-Lens Scoring

Trigger: Scheduled background scoring run

1.Pull all active opportunities and their context
2.Score each through the analytical lens
3.Score each through the creative lens
4.Score each through the skeptical lens
5.Combine into a composite score
6.Raise a skeptical flag where risk outweighs evidence
7.Write scores and flags back to the CRM
✓

Managers get a multi-perspective read on every deal, with the risky ones flagged for a conversation.

Use Case 2

Lens-Disagreement Triage

Trigger: The skeptical lens disagrees with rep confidence

1.Identify deals with wide lens spread
2.Surface the specific gap the skeptical lens caught
3.Present it as a question, not a verdict
4.Preserve the rep's judgment and context
5.Track whether flagged gaps get resolved
✓

Coaching focuses on the specific blind spot in a deal rather than a single opaque score.

Integrations

CRM (Salesforce, HubSpot)
Deal Score & Risk Flag Records
Activity & Opportunity Data
Dashboards & Charts
Knowledge Base

Industries

all

Built in Actava.ai

See it in action

A conversation that moves the work forward.

An agent at work

Illustrative example

Run the weekly deal scoring.

Deal Scoring Agent

I'm scoring every active opportunity through three independent lenses, then combining them into a composite score and a skeptical flag where risks outweigh the evidence.

Three independent lenses

  • Analytical

    Evidence and logic: stage, activity, champion, budget signals

  • Creative

    Non-obvious upside the rep may be underplaying

  • Skeptical

    Gaps and problems in the deal

Write-back

Deal-scores table
Output
Composite score
Combines all three lenses
Flag
Skeptical flag
Raised where risks outweigh the evidence

Example complete

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Sample scenarios. Actions and outputs are illustrative.