The actAVA Workforce Agent Library for Sales & Marketing has been updated with 23 new Agents.
The actAVA Sales & Marketing agent library already covers the front of the revenue motion well: prospecting and outreach, deep account research, lead and account scoring, pipeline and forecasting, competitive intelligence, and an engagement knowledge base your sellers can query in plain language.
Those 22 agents find the right accounts, warm them, score them, and put evidence in the rep's hands. If you haven't browsed them, the library page has every one.
Today the library more than doubles. 23 new agents take over where research and scoring hand off: running the live deal, drafting and pricing the paperwork, growing the account after signature, and, for the first time, doing the marketing and PR work that turns wins into reach.
That's 45 agents total. Same operating rules as the originals: each one runs on KORA, reads and writes your CRM through a governed layer, cites its sources, and puts a person in front of anything that leaves the building.
Here's what's new.
Deal Execution & Closing
4 new agents · a new category
Why it exists: Active deals mostly get managed from memory. Scores come from gut feel, account plans go stale, and slippage gets noticed after the quarter is lost. These four keep a documented, current view of every live deal.
Deal Scoring Agent
Scores every active deal weekly through 3 independent lenses: analytical evidence, creative upside, and skeptical gaps. Writes a composite score and a skeptical flag back to the CRM, so rep and manager argue about the same number.
Account Plan Agent
Builds quarterly, versioned account plans from CRM data (goals, risks, opportunities, next steps) with a quarter-over-quarter diff. A refreshed plan in about 20 minutes instead of hours of assembly, and you see exactly what changed since last quarter.
Pipeline Assistant Agent
Scans the pipeline before anyone asks, weighing staleness, close-date proximity, activity recency, and dollars at risk. Each flagged deal gets a brief risk briefing with a concrete next action, written to the CRM.
Closer Agent
Reviews every deal in Scoping or later, daily. Stitches together opportunities, activities, notes, insights, and risk flags into a close plan: target date, milestones, blockers, and the next action. No late-stage deal drifts without a plan again.
Proposals, Pricing & Deal Desk
6 new agents · a new category
Why it exists: Paperwork is where SMEs lose days and margin leaks quietly. These six draft, price, check, and paper the deal, with every figure reconciled to the source record.
RFP Answer Agent
Turns an RFP or security questionnaire into a review-ready response: every item extracted, every answer source-tagged to the knowledge base, honest negatives where the capability doesn't exist. Cuts SME time per questionnaire by about 70%.
Proposal Drafting Agent
Drafts a complete branded proposal from CRM deal data, exec summary through next steps, in about 30 minutes instead of half a day. Every number is reconciled to the quote, not retyped from memory.
Deal Desk Agent
Works the quote book like a deal desk analyst: spots cross-sell gaps on active quotes, flags stalled quotes that need a nudge, and validates pricing and approval workflows against finance data, with per-quote actions.
Pricing Assistant Agent
Catches margin leakage before signature. Analyzes each quote line against finance data and product pricing, then recommends a floor-bounded price per line with a plain-language justification. It never recommends below the margin floor.
Proposal Review Agent
Benchmarks proposal and contract terms against the deal playbook and prior closed-won deals. Risky clauses (out-of-policy discounts, non-standard terms) get flagged with severity, and suggested redlines come benchmarked to deals you actually won.
Contract Making Agent
Populates your standard contract template with deal-specific CRM data: legal entity, commercial terms, quote line items, signatory. Unresolved fields become clear placeholders, never guesses. A draft in about 20 minutes.
Marketing Content & Case Studies
3 new agents · the marketing arm arrives
Why it exists: Wins rarely become proof, and content produced under deadline pressure drifts off-voice. These three turn deal outcomes into on-brand collateral without inventing a single customer fact.
Customer Case Study Agent
Turns a customer win (document, interview, transcript, or CRM record) into a branded one-slide case study plus a 3-part talk track, same day. Missing facts become placeholders and draft quotes get flagged for approval; nothing is invented.
Brand Voice & Anti-Slop Agent
Audits or rewrites any draft against a per-customer brand-voice profile and hard anti-slop rules: banned buzzwords, filler, structural tics, tone drift. It learns each customer's voice from approved edits, so it gets sharper the more you use it.
Content Repurposer Agent
Takes one press release and produces the whole owned-content set: LinkedIn posts, blog articles, social snippets, press-kit materials. About an hour to a full asset set instead of a day of copywriting, with voice and anti-slop rules enforced across every piece.
PR & Communications
6 new agents · a new category
Why it exists: Most teams pitch everything, track nothing, and find out about the perfect award or conference after the deadline. These six run an earned-media motion end to end, with a human approving every send.
News Value & Story Angle Agent
Scores every press release against 7 classic news values and surfaces the 2 to 4 strongest story angles. It's a go/no-go gate before outreach, so you stop pitching announcements only your own team finds newsworthy.
Media List Builder
From a press release and company context, builds a ranked, tiered reporter and outlet list with contacts, coverage notes, and a recommended angle per reporter. About 30 minutes to a list that used to take a day of research.
Personalized Pitch Agent
Writes a one-paragraph pitch for a chosen reporter that opens on their recent coverage, not your news. Every draft is surfaced for human review before anything goes out.
Awards & Recognition Scout Agent
Discovers and tracks awards programs relevant to what you've actually shipped, enriched with deadlines, fees, and requirements, ranked by fit and ROI. Deadline reminders mean nothing lapses unsubmitted.
Events & Conferences Scout
Finds conferences aligned to your audience, geography, and message, splits speaking opportunities from exhibiting ones, filters by cost, drafts the CFP proposals, and tracks submission deadlines.
Analyst List Builder Agent
Researches the analysts and firms covering your market, then builds a ranked analyst-relations target list enriched with contacts, coverage focus, and freshness status. Outreach-ready, not a stale spreadsheet.
Post-Sale & Customer Growth
2 new agents · a new category
Why it exists: The moment a deal closes is usually where automation stops and renewal risk starts compounding. These two work the account after the signature.
Churn & Expansion Agent
Analyzes churn risk and expansion signals per customer, assembles QBR materials from CRM data, and drafts renewal pitches backed by delivered ROI proof points. Risk and upside, per account, before the renewal conversation starts.
Win Announcement Agent
When a deal closes, it verifies the win against workstreams, then writes two channel-adapted announcements: a celebratory Slack or Teams post and a professional executive email, with every contributor credited from the deal record.
And 2 additions to Sales Enablement
Rounding out an existing category
Customer Proof Points Agent
Scores social proof about your company or a competitor and surfaces the 5 strongest verbatim quotes, each tagged with persona, source tier, and a direct link. About 20 minutes to a tagged proof set instead of hours of hunting through review sites.
Sales Objection Rebuttals Agent
Give it 2 or 3 objections and it returns a margin-safe rebuttal for each: acknowledge, rebut, back up with a stat or story. Grounded in battlecards, product data, and finance floors, so it never promises a discount below the line. About 5 minutes, versus improvising on the call.
Why this shape
The original 22 agents automated the work of finding and qualifying revenue. The work they left on the table (closing, pricing, papering, renewing, and promoting the win) is the work that decides margin, retention, and reputation.
Now the handoffs run the whole way through. Research and scoring agents feed deal execution. Deal execution feeds the proposal and deal-desk agents. A closed deal triggers the win announcement, the case study, the press motion, and the churn-and-expansion watch, each grounded in the same CRM record.
45 specialists. One governed platform. Every output traceable to the data underneath it, and a person owning every send.
See the full library. Browse all 45 agents at actava.ai/workflows, or talk to the actAVA team about deploying them on KORA against your Salesforce or HubSpot.
